Home  ›  Dave, P. (2015, January 2). The Rise of a Fashion â€å“influencer.ã¢â‚¬â Los Angeles Times.

Dave, P. (2015, January 2). The Rise of a Fashion â€å“influencer.ã¢â‚¬â Los Angeles Times.

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Nasty Gal Inc.
Blazon Subsidiary
Manufacture Apparel
Founded 2006; 16 years agone  (2006)
Founder Sophia Amoruso Edit this on Wikidata
Headquarters Los Angeles, California, U.S.

Key people

 Robert Ross, CFO[1]
Sheree Waterson, CEO[two]
Products Apparel, accessories
Revenue Increase£98.8 million [3]

Number of employees

 200 est. (2014)
Parent boohoo Group plc
Website NastyGal.com

Nasty Gal is an American retailer that specializes in mode for immature women. The company has customers in over 60 countries.[4] Founded by Sophia Amoruso in 2006, Nasty Gal was named "Fastest Growing Retailer" in 2012 by INC Magazine.[5] Nasty Gal is based in Los Angeles. In 2017, the company was purchased past the BooHoo Group out of Chapter 11 of the U.Southward. Defalcation Code.

History [edit]

In 2006, while working equally a campus safety host at Academy of Art University, Amoruso launched an eBay store based in San Francisco, selling old pieces of clothing. The store was named Nasty Gal Vintage, the proper name being inspired by Betty Davis.[6] The eBay store sold vintage fashion that Amoruso sourced from secondhand stores.[7]

MySpace was the master class of communication for the store in its early days.[8] [9] In June 2008, Amoruso moved Nasty Gal Vintage off eBay and onto its own destination site.[ commendation needed ] In 2009, Nasty Gal moved into its first warehouse space in Berkeley, California, and shortly afterwards to a vii,500-square-foot warehouse in Emeryville, California.[4] Amoruso has emphasized in interviews the importance of social media to Nasty Gal's growth.[ten]

In 2010, Nasty Gal moved its headquarters to Los Angeles, California.[ citation needed ] The visitor received $9 meg in investments in early on 2012, followed by $40 million in August 2012 from venture uppercase firm Alphabetize Ventures.[eleven]

By 2012, the online retailer employed approximately 110 people and had opened an boosted distribution center in Shepherdsville, Kentucky, while its 2011 revenue reached $24 million, mark an 11,200% 3-twelvemonth growth rate.[7]

In 2014, Nasty Gal opened its beginning brick and mortar shop in Los Angeles at 8115 Melrose Avenue.[ citation needed ] The store had Nasty Gal footwear, apparel, accessories and intimates.[12]

On Jan 12, 2015, Amoruso announced that Sheree Waterson would have over as CEO of Nasty Gal.[ citation needed ] Waterson, formerly president of Nasty Gal, became partners with Amoruso to evolve its retail presence on a larger scale. Amoruso continued as founder and executive chairman.[13] Waterson also joined the Nasty Gal board of directors alongside Amoruso and Index Ventures partner, Danny Rimer.[13]

In March 2015, a second brick and mortar shop opened in Santa Monica.[14]

In 2016, Nasty Gal filed for bankruptcy.[15] The British-owned BooHoo Group announced in February 2017 that they had purchased Nasty Gal.[16]

In November 2017, Nasty Gal opened its first Britain pop-upwards shop on London's Carnaby Street.[17] [18]

Controversies [edit]

In 2015, a lawsuit was filed accusing Nasty Gal of allegedly firing four employees because of pregnancy, in violation of California laws.[19]

It has faced criticism online in a multifariousness of publications due to its allegedly "toxic" work environment and numerous negative reviews on Glassdoor from unhappy employees.[20] [21] [22] [23]

Original collections [edit]

Nasty Gal's original label launched in 2012 and consists of limited-edition styles.[24] In September 2012, Nasty Gal debuted its first Fall/Wintertime 2012 Collection, Weird Science, during New York Fashion Week.[25] Since then, the company has continued to launch diverse collections. It launched its kickoff footwear collection, Shoe Cult past Nasty Gal, in August 2013.[26] In 2014, Nasty Gal debuted three additional in-house collections: the vintage-inspired Nasty Gal Denim Drove,[27] Nasty Gal Swimwear,[28] and Nasty Gal Lingerie.[29] Nasty Gal also collaborated on a swimwear line with Minimale Animale in 2014.[30] They collaborated with One thousand∙A∙C Cosmetics on a capsule collection of lipsticks and nail polish in December 2014.[31]

Expansion into publishing [edit]

In 2012, Nasty Gal released the first issue of what was planned to be a semiannual "lifestyle mag", titled Super Nasty, which featured spreads on "fashion, music and civilisation," and was included free in customers' orders. Amoruso functioned as an editor-in-chief.[32] Contributors and photographers for the showtime result included Terry Richardson, Hugh Lippe, Jeff Hahn, Alexandra Richards, Syd tha Kyd, Langley Hemingway, and Girls writer Lesley Arfin.[33]

The second issue was in spring 2013 and included Kesh, model Sidney Williams, Io Echo, Haley Wollens, Phoebe Collings-James, Charli XCX, and Akiko Matsuura.[34]

In 2014, Nasty Gal founder Amoruso published the book, #GIRLBOSS.[35] Following the volume'due south release, Amoruso launched the GIRLBOSS Foundation to inspire women to have their careers into their ain hands. The foundation awards grants each quarter to women with creative projects.[36]

In April 2017, Netflix released a show, Girlboss, loosely based on the book. The serial was cancelled after season 1.[37]

References [edit]

  1. ^ Lockwood, Lisa (23 December 2013). "Nasty Gal Makes Two Key Hires". WWD. Retrieved 26 December 2013.
  2. ^ Shu, Catherine (12 January 2015). "Nasty Gal Founder Sophia Amoruso Steps Down as CEO". TechCrunch. Retrieved 14 February 2015.
  3. ^ "Annual Report 2020" (PDF) . Retrieved 22 June 2020.
  4. ^ a b "Naughty in Name But". New York Times. 2013-03-24. Retrieved 2013-04-29 .
  5. ^ "Nasty Gal Inc. Profile". Inc. 2012. Retrieved 2013-04-29 .
  6. ^ "Nasty Gal wearable company — as red-hot as its founder's lipstick". Los Angeles Times. August 26, 2012.
  7. ^ a b "From eBay Shop to a $24 one thousand thousand Business", Inc., Apr 16, 2012
  8. ^ Butler, Bethonie. "'Girlboss' is so two-thousand and late". The Washington Mail. {{cite web}}: CS1 maint: url-condition (link)
  9. ^ Fishman, Elana (2017-04-twenty). "Everything Netflix'south 'Girlboss' Gets Correct (and Wrong) About the Nasty Gal Story". Racked . Retrieved 2021-08-05 .
  10. ^ Sukhraj, Ramona. "#GIRLBOSS: How Sophia Amoruso Took Nasty Gal from eBay to $70M Empire". world wide web.impactplus.com . Retrieved 2021-08-05 .
  11. ^ "Fashion Phenom Nasty Gal Raises $twoscore Million", Forbes, August 26, 2012
  12. ^ Moore, Berth. "Sophia Amoruso brings her Nasty Gal and more to Melrose Artery". LATimes.com . Retrieved 26 February 2015.
  13. ^ a b "Archived re-create". Archived from the original on 2015-01-thirteen. Retrieved 2017-06-03 . {{cite web}}: CS1 maint: archived copy equally title (link)
  14. ^ "Nasty Gal opening 2d shop in Santa Monica". LA Biz.
  15. ^ O'Connor, Clare. "As Nasty Gal Files Bankruptcy, Founder Sophia Amoruso'southward Fortune Decimated". Forbes . Retrieved 2016-xi-13 .
  16. ^ Marfil, Lorelei (2017-02-28). "Nasty Gal to Remain in Los Angeles, According to New Owners Boohoo Group". WWD . Retrieved 2017-03-01 .
  17. ^ "Nasty Gal to open start UK pop-up - The Industry London". world wide web.theindustrylondon.com . Retrieved 2017-x-31 .
  18. ^ "Nasty Gal launches first UK pop-up". Drapers . Retrieved 2017-10-31 .
  19. ^ Merlan, Anna. "Lawsuit: Nasty Gal's #GIRLBOSS Fired Employees For Getting Pregnant". Jezebel . Retrieved 2016-11-xiii .
  20. ^ "Nasty Gal Employees Describe The Company Environs Every bit "Toxic" After New Lawsuit". BuzzFeed . Retrieved 2016-11-xiii .
  21. ^ "What Nasty Gal Can Teach Us About the Importance of Corporate Culture". Career News. 2015-06-22. Retrieved 2016-11-13 .
  22. ^ Chapin, Adele (2014-09-02). "Nasty Gal Employees Say Sophia Amoruso's a Bad GirlBoss". Racked . Retrieved 2016-11-thirteen .
  23. ^ Merlan, Anna. "'Everything Really Hit Rock Lesser': How Nasty Gal's Culture Went Nasty". Jezebel . Retrieved 2016-11-13 .
  24. ^ "Nasty Gal To Launch Debut Drove". MTV.com. August 16, 2012. Retrieved 2013-06-x .
  25. ^ "Nasty Gal Launches 'Weird Science,' Their First In-House Line". SheFinds.com. Baronial 24, 2012. Retrieved 2013-06-ten .
  26. ^ "Here Is Nasty Gal's New Footwear Line 'Shoe Cult,' Plus Pricing". Racked.com. August 19, 2013. Retrieved 2013-08-19 .
  27. ^ Yotka, Steff. "Nasty Gal Launches Denim". Fashionista . Retrieved 22 March 2015.
  28. ^ Bryant, Kenzie. "Hey Spring Breakers, You Can At present Shop Nasty Gal Swimwear". Racked . Retrieved 22 March 2015.
  29. ^ Irvin, Connie. "Nasty Gal Debuts New Footwear Line 'Shoe Cult'". Kontrol Magazine . Retrieved 22 March 2015.
  30. ^ Yotka, Steff. "The Checklist". Nylon . Retrieved thirteen April 2015.
  31. ^ Hou, Kathleen. "MAC is Doing A Dazzler Collaboration with Nasty Gal". NYMag . Retrieved 13 April 2015.
  32. ^ "Nasty Gal clothing company — every bit red-hot as its founder'southward lipstick", LA Times, August 26, 2012
  33. ^ "Lesley Arfin", IMDb
  34. ^ "Super Nasty issue 2". NastyGal.com. Retrieved 2013-06-ten .
  35. ^ Baitz, Alison. "The 'Nasty Gal' Invasion: Sophia Amoruso Wants to Create an Army of #GIRLBOSSes". The Daily Beast . Retrieved 26 May 2015.
  36. ^ Edwards, Tanya. "Monday Morning Refresh: How to Pay It Forward Like Nasty Gal CEO Sophia Amoruso". Glamour . Retrieved 26 May 2015.
  37. ^ Otterson, Joe (June 25, 2017). "'Girlboss' Canceled Subsequently 1 Season at Netflix".

External links [edit]

  • Official website

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